G-Commerce
Lead all user interactions on the G-Commerce platform. Since joining in 2025, have worked alongside marketing, activation, revenue and product teams to deliver an improved and streamlined experience for our users, specifically in the journey from search to checkout.
Client
Glass
Role
UI/UX Designer
Timeline
2025-Present
Role Description
As a UI/UX designer, I am responsible for gathering feedback and increasing user interaction with the website. I helped create entire workflows that gathered information and responses from users. Then, I take that information and collaborate with leadership, marketing, tech, revenue and activation teams to bring forth features that would best serve our platform and users.
Projects
G-Next is the current big project. A complete overhaul of our systems including upgrading our AI search capabilities. The searching system and flow of the old G-Commerce was archaic and missing key features that most modern online marketplaces have.
I was responsible for gathering feedback on specific systems that were already in place. I took those responses and created action items to corresponding teams to develop a scalable website that’ll be able to handle the increased onboarding of SKUs alongside the eventual and gradual increase of users. We wanted to create a new iteration that felt easier to use and modernized.
First thing I was tasked with was to fix the search bar (or the non-existence of one).
One of the most consistent pain points we received was how unintuitive the search process was. I took our old outdated website, created a few mock ups of what it would look like and worked alongside the tech team to finalize our new look. The final product provided a better system and proved that government procurement doesn’t also have to be boring looking. User base has increased by 24% since I joined.
Next project was to update vendor admin portals.
Once the purchaser side of things received some time and love, we moved onto updating the vendor dashboards. The old one was a system that had repeatedly received bandage patches, making it a huge mess. I contacted vendor representatives and identified areas that needed fixing. We took that to teams and fixed the general feel of the portal alongside back end issues.
Side Works:
I was also tasked with helping marketing with email design. Below is a before and after of how our email campaigns looked. I took our branding and helped create a more modernized, minimalistic style that’ll better appeal to our user base of government personnel. Click rate has increased by 54%, attributed revenue by 24% and conversion value by 17%.
